DesignUserAI

UI/UX/AIDesign that thinks.

20+ years of user experience expertise, now enhanced with AI.

Trusted by

Atlassian
Capital International
Wild.AI
Macquarie
Commonwealth Bank
Telstra
What I Do

Services

[01]

UX Design

User-centered design that puts your customers first. From research to wireframes, creating experiences that feel intuitive.

  • User Flows
  • Wireframing
  • Prototyping
  • Usability Testing
[02]

UI Design

Pixel-perfect interfaces that balance beauty with function. Design systems that scale with your product.

  • Interface Design
  • Design Systems
  • Websites
  • Visual Design
[03]

Full App Development

End-to-end application builds using AI-powered development tools. From architecture to deployed product, faster than ever.

  • Solutions Architecture
  • Web & Mobile Apps
  • AI-Powered Development
  • Full-Stack Build
Philosophy

I Believe That...

[001]

Good UX is instinctive, Great UX is iterative

The first solution isn't always perfect. Learn and adapt. Your customer base is a moving target.

[002]

User experience informs content and design

You must understand the user and their motives before putting pen to paper.

[003]

Content strategy informs design

We don't use templates. Every project is different and requires a bespoke solution.

[004]

Communication is the key to success

Business owners are experts in what they do. My job is to extract that knowledge and translate it into design.

[005]

AI tools amplify human creativity

Modern AI doesn't replace designers. It empowers them to work faster and explore more possibilities.

[006]

Design should be fun

I love good challenges and working with engaged, enthusiastic people who care about their products.

Testimonials

What Clients Say

Simon did an incredible job on our UX and UI at Wild.AI. He's extremely experienced and fast, and I'd definitely want to work again with him!
HGP
Hélène Guillaume PabisFounder + CEO, Wild.AI
Simon didn't just create appealing visuals; he crafted intuitive user journeys that made our apps genuinely user-friendly. His commitment to excellence ensured our products stood out in the market.
RB
Ricardo BritoLead Software Developer, AAO Global
Simon is just brilliant. He puts the desired outcome at the forefront of every conversation. He is patient, thoughtful and thorough. I can't recommend bloomindesign highly enough!
FF
Fiona FitzGrowth Consultant, Brand Growth Heroes
Simon was easy to engage with, took time to understand the brief and then delivered high quality output to tight timescales. His work was always innovative and of the highest standard.
AK
Antony KelseyGroup Commercial Director, Capital International
Journey

20+ Years of Experience

2003

Bloomindesign Founded

Started the UX design journey, focusing on user-centered design principles.

2010

Enterprise UX

Worked with major brands including Atlassian, Commonwealth Bank, Telstra, and Capital International.

2024

AI Deep Dive

Embraced AI and modern development workflows. Mastered programming and software development practices.

2024

Volume11.ai Founded

Launched Volume11.ai - bringing AI-enhanced capabilities to creative workflows.

2025

UI/UX/AI Evolution

Bloomindesign evolves to integrate 20+ years of UX expertise with cutting-edge AI capabilities.